Paf said on 27 October that it had joined Rahapeliala ry, the Finnish gaming association, at its annual meeting in Helsinki. The company also said it would become the Finnish Ski Federation’s main sponsor when the licensing system takes effect, planned for summer 2027, and begin working with former Formula One driver Kimi Räikkönen.
Paf has joined Rahapeliala ry, the Finnish gaming association that represents companies offering online gambling in the country, the Åland-based operator announced at its annual Åktoberfest meeting in Helsinki. The announcement came as the meeting marked Paf's 60th anniversary, less than a year before Finland's licensing system is due to take effect. Rahapeliala ry already counts several members, including the state operator Veikkaus, which joined in September 2026.