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Kaizen Gaming launches Betano in Ghana

Licences & markets

Kaizen Gaming recently entered Ghana with the launch of its Betano brand, the company said, marking its 20th regulated market worldwide. At the launch event in Accra, Ghana’s Acting Gaming Commission Commissioner Emmanuel Siisi Quainoo welcomed the entry and said the regulator expected operators to meet standards for player protection and market integrity.

The launch brings another operator into Ghana’s regulated betting market and places its operations under local regulatory standards.

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Deals & M&A

Betano extends UEFA partnership as official sponsor of Euro 2028

Kaizen Gaming and UEFA have announced a new sponsorship agreement making Betano an official sponsor of Euro 2028, hosted by England, Scotland, Wales and Ireland. Betano also sponsored Euro 2024; the deal’s financial terms and duration beyond the 2028 tournament were not disclosed.

Betano, the international betting brand of Kaizen Gaming, has been appointed an official sponsor of Euro 2028, the European football championship hosted by England, Scotland, Wales and Ireland. UEFA and Kaizen Gaming announced the new sponsorship agreement at an official meeting in Athens, according to the announcement. The financial terms and the duration of the agreement beyond the Euro 2028 tournament were not disclosed.

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