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IWG launches Daily Streak with five North American lotteries

Deals & M&A

IWG’s Daily Streak feature has launched with five North American lotteries, according to the report. Atlantic and Pennsylvania are among the participating lotteries.

The launch makes IWG’s daily-play retention feature available through five lottery partners.

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Regulation

The Closing Line questions Pennsylvania Lottery’s Game of Life scratch-off branding

Reportedly, the Closing Line criticised Pennsylvania Lottery’s decision to put The Game of Life branding on a scratch-off. The criticism concerns the branding’s appeal to children; the ticket offers a $1m top prize.

A scratch-off sold by the Pennsylvania Lottery that borrows The Game of Life name and imagery drew scrutiny from The Closing Line, a gambling analysis publication, which asked whether a board game aimed at children ought to be tied to gambling promotion. The analysis, dated 8 October 2026, treated the matter as a branding question and did not oppose lottery products in general. No formal regulatory step connected to the ticket is mentioned in the source.

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