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The Closing Line questions Pennsylvania Lottery’s Game of Life scratch-off branding

By SectorWire desk ·

Summary

The Closing Line criticised Pennsylvania Lottery’s decision to put The Game of Life branding on a scratch-off on 8 October 2026. The criticism concerns the branding’s appeal to children; the ticket offers a $1m top prize.

Why it matters

The criticism puts Pennsylvania Lottery’s choice of branding under scrutiny over its potential appeal to children.

Entity mapoperates inPennsylvaniaPennsylvania LotteryBroad & LibertyHasbroUSAThe Closing Line
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