North American lotteries report partnerships supporting lottery promotions
North American lotteries have used partnerships with local organisations, sports teams and businesses to promote lottery products, according to an industry overview. The New Mexico Lottery reported receiving about $100,000 in annual additional radio media in exchange for roughly $15,000 in prizes; a separate campaign generated $67,000 in media value against $6,000 in Lottery Bucks and 300 promotional mugs.
The examples detail promotional partnerships and reported media value for lottery operators considering similar arrangements.