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Italian government considers easing football betting sponsorship ban

Regulation

The Italian government is considering changes that would allow licensed gambling operators to advertise in stadiums and sponsor sporting events. The Senate Culture Committee discussed the proposed reform last week but postponed a decision; media reports said it could be approved this week. The proposal would direct 1% of sponsorship revenue to stadiums, youth and women’s football, and responsible gambling initiatives.

If adopted, the proposal would change sponsorship opportunities and direct sponsorship revenue toward football and responsible gambling initiatives.

End-of-day close Betsson (BETS B), SEK, to 17 April 2025
Story date17 January 202517 April 2025

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