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Irish advertising regulator withdraws two TonyBet ads over gambling claims

Regulation

Ireland’s advertising regulator ruled that two TonyBet YouTube adverts breached rules by presenting gambling as a way to address personal and financial difficulties. TonyBet said it had stopped the ads and attributed their release to a mobile affiliate partner’s failure to complete checks; it added training and put the relationship under review.

The ruling and TonyBet’s response concern advertising controls for gambling campaigns distributed through affiliates.

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