Imagine Live integrates live casino portfolio with Microgame for Italian market

Imagine Live has agreed an integration deal with Italian aggregator Microgame, the live casino provider's first aggregator in Italy, the company announced. The partnership will let Imagine Live distribute its games portfolio through a network of more than 35 licensed operators.

The agreement covers Imagine Live's full portfolio, including traditional live casino games and original entertainment formats such as Land of Ra and Roulette Rouge. The provider has also developed content specifically for the Italian audience, including Blackjack Italiano, a game with native Italian-speaking croupiers.

Microgame's relationships with Italian operators, in both the online and land-based segments, give Imagine Live access to an established distribution channel and the partner's knowledge of the local market, according to the announcement. The deal is dated 21 October 2026.

Nadiya Attard, chief commercial officer of Imagine Live, said Italy is a market with concrete potential for the provider and that the Microgame partnership is an important step towards that ambition. Attard said Imagine Live has invested in a portfolio offering operators a wide choice, including games designed for the local audience, and now has the opportunity to bring these contents to a wider network of Italian operators.

Francesco Cuzzupoli, gaming and sales director at Microgame, said Imagine Live has built a reputation in live casino and that its portfolio is an important addition to Microgame's platform. Cuzzupoli said the quality of the games, particularly the original game shows and content developed for the local audience, makes the offering particularly suitable for the Italian market, and that Microgame is glad to work with the Imagine Live team on the partnership.