iGaming.com CEO tells Gaming in Spain attention and trust are affiliates' scarcest assets
Deals & M&A · SectorWire deskSource published
Summary
iGaming.com chief executive Andreas Ditsche told Gaming in Spain in Madrid on 15 October that the classic search-traffic affiliate model no longer sustains itself, with user attention and trust now the sector's scarcest resources. He cited a 2025 Pew Research study finding 8% click-through on traditional results when Google showed an AI summary, against 15% without one, and urged affiliates to build hard-to-copy assets such as proprietary data and named experts.
Why it matters
iGaming.com's Ditsche cited 8% click-through with Google AI summaries versus 15% without, urging affiliates to build hard-to-copy assets.
Cite as: SectorWire, “iGaming.com CEO tells Gaming in Spain attention and trust are affiliates' scarcest assets”, 23 October 2026, https://sectorwire.news/item/igaming-com-ceo-tells-gaming-in-spain-attention-and-trust-are-affiliat/
Key facts
- Parties
- iGaming.com Group
- Market
- Spain