DATA.BET CEO says prediction markets are a new bettable content category

Summary

Yurii Berest, CEO of DATA.BET, told NEXT.io that prediction markets have proven more than a passing trend and represent a new category of bettable content, with the supplier supporting both binary and multi-outcome markets. He said the biggest industry misconception is treating prediction markets as short-lived, and that success would mean the product accounting for around 4-5% of total betting turnover in markets where it is available.