Huddle has partnered with Entain CEE to provide trading technology for brands including STS in Poland and SuperSport in Croatia. Following testing, the system is live and covers football, tennis and basketball markets; Entain CEE said it expects improvements to uptime, pricing and cash-out performance.
Huddle’s live trading system covers three sports for Entain CEE brands, with expected uptime, pricing and cash-out improvements.
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Entain said the UK's increase in machine games duty is expected to add about £25 million a year to costs in its UK and Ireland retail business before mitigation. The company maintained its 2026 guidance and £500 million annual adjusted cash flow target for 2028, and expects to offset the cost fully by the end of 2028. The higher 25% rate on specified higher-stakes machines is due to take effect on 1 April 2027.
According to an update from Entain, the recently announced rise in UK machine games duty is expected to cost it an extra £25 million ($33.25 million) each year. Even so, the owner of Ladbrokes and Coral has left both its fiscal 2026 guidance and its 2028 cash flow target where they were. The figures appeared in a statement to the London Stock Exchange on Wednesday, the same day Healey delivered the budget.
Amelco has launched Amplify, an AI development platform intended to let betting operators build and deploy product changes using prompts, according to the company’s founder and chief executive, Damian Walton. The article says the system can generate code and handle testing and deployment across apps, websites and back-office systems.
Amelco has launched Amplify, an AI development platform that the company says allows betting operators to build, test and deploy product changes by prompting the system. According to Amelco founder and chief executive Damian Walton, the platform generates code and handles testing and deployment across apps, websites and back-office systems. Amelco's clients include Fanatics, Hard Rock Bet, Flutter and Entain.
BetGoodwin is reportedly considering an initial public offering on London's AIM market that could value the online bookmaker at around £80m, Sky News reported. The company has reportedly engaged Allenby Capital to advise on the potential listing. The move would come as shares in Entain and Rank Group have fallen sharply in 2026.
BetGames reportedly renewed its Polish Poker agreement with STS, extending the exclusivity of BetGames’ live studio games in Poland through 2028. The reported renewal also includes new launches and titles.
BetGames has extended its Polish Poker deal with STS to 2028, according to the report. Under the renewal, STS holds exclusivity in Poland for BetGames' live studio games. The arrangement also brings new launches and titles.
Conmebol used virtual advertising overlays during a Copa Sudamericana match in Buenos Aires on 13 October to replace betting brands in broadcasts shown in Brazil. Brazilian viewers saw institutional messages and other Conmebol sponsors instead of Bwin branding, while the source reports that the Boca Juniors shirt still displayed Betsson. Conmebol is expected to use the technology for Libertadores and Copa Sudamericana matches in Brazil.