High Roller secures ROLR technology rights through DeepEther agreement
Deals & M&A2 min read
High Roller Technologies agreed a platform licensing and development deal with DeepEther Labs in August for its ROLR prediction-markets product. The agreement gives High Roller ownership of the customer-facing application and source-code licensing rights, as well as technology rights for online casino and sports betting; chief executive Seth Young said prediction markets remain the immediate focus.
High Roller announced a platform licensing and development services agreement with DeepEther Labs in August. Under the deal, High Roller owns the customer-facing ROLR app and receives extensive source-code licensing rights. The agreement also gives High Roller technology rights in online casino and sports betting.
Young said ROLR and prediction markets were the immediate focus, while the agreement left the company with options if its strategy changed. He said the company expected to offer sports markets but was considering other ways to reach customers rather than concentrating entirely on sports. High Roller's established casino business operates outside the US, leaving ROLR without an existing domestic casino customer base to migrate.
High Roller serves as an introducing broker, while its partners provide the regulated market infrastructure. The company can decide which available markets to offer and how customers discover them. Young said High Roller’s applied AI team was developing concepts for its emerging consumer offering, but he was not ready to reveal the products.
Young said the regulatory direction of prediction markets was uncertain and that there were credible arguments on each side. Federally regulated event contracts have prompted debate about their relationship with state-regulated gambling, particularly sports betting.
Young said High Roller was on course for an October launch and that testing had begun. He said the company had not announced a specific launch date.