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Google tightens gambling advertising certification rules from 23 March

Regulation

Google will apply revised gambling-advertising certification requirements from 23 March 2026, according to its Ads Help Center notice. Applicants must meet Google's policy-compliance standards, own and operate the advertised second-level domain, and have a direct connection to the gambling activity; manager accounts may also lose certification privileges for repeated violations.

Operators and other advertisers may need to meet stricter account-history, domain-ownership and business-association tests to obtain or retain certification.

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