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Google tightens gambling advertising certification rules across EMEA

Regulation

Google’s revised gambling advertising rules took effect across Europe, the Middle East and Africa on 23 March 2026. Advertisers must hold a valid local licence and Google certification, while accounts must demonstrate past compliance across gambling categories; manager accounts may lose certification rights if managed accounts face significant revocations or relevant violations.

Operators and affiliate account managers face continuing compliance checks that can affect their access to Google gambling advertising certification.

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Regulation

EGBA and KSA discuss illegal online gambling at Brussels meeting

Reportedly, the European Gaming and Betting Association met a delegation from Dutch regulator KSA at its Brussels office last week. Talks covered the European gambling market, consumer protection, harm detection, money-laundering prevention and the next European Safer Gambling Week. KSA chair Michel Groothuizen has outlined a European strategy involving technology platforms and payment intermediaries, including a joint working group with Google on a whitelist of EU-licensed operators.

The European Gaming and Betting Association (EGBA) met a delegation from Kansspelautoriteit (KSA), the Dutch gambling regulator, at EGBA's Brussels office last week, according to the trade outlet Jamma. The meeting covered the European gambling market, consumer protection, detection of potentially harmful behaviour, money-laundering prevention and the next European Safer Gambling Week.

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