By SectorWire desk ·
Google introduced stricter certification requirements for gambling and games advertisers across all markets from 14 September 2026. The changes follow a June notification and extend measures introduced in March 2026.
Gambling and games advertisers face stricter Google certification requirements across all markets.
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Eligible advertisers gain an in-account route for applying for gambling-advertising certification.
The KSA is keeping legal action available if voluntary measures against illegal gambling adverts prove insufficient.
The guidance sets compliance and certification conditions for prediction market operators seeking to advertise through Google.
Operators gain potential access to another advertising placement, but eligibility depends on registration, certification and geographical coverage.
Certified online gambling operators gain access to YouTube homepage advertising through its Masthead format from 21 October 2026.
Certified gambling operators gain access to advertising at the top of YouTube’s homepage from 21 October 2026.