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Google requires compliant account histories for gambling ad certification from 23 March

Regulation

Google will add an account-compliance requirement to its Gambling and Games advertising certification policy from 23 March 2026. Accounts seeking certification must show an overall record of compliance; managers with significant revoked certifications or policy violations may lose access to new certifications and have existing ones withdrawn.

Operators and account managers may lose Google Ads certification if their accounts fail the new compliance test.

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Regulation

EGBA and KSA discuss illegal online gambling at Brussels meeting

Reportedly, the European Gaming and Betting Association met a delegation from Dutch regulator KSA at its Brussels office last week. Talks covered the European gambling market, consumer protection, harm detection, money-laundering prevention and the next European Safer Gambling Week. KSA chair Michel Groothuizen has outlined a European strategy involving technology platforms and payment intermediaries, including a joint working group with Google on a whitelist of EU-licensed operators.

The European Gaming and Betting Association (EGBA) met a delegation from Kansspelautoriteit (KSA), the Dutch gambling regulator, at EGBA's Brussels office last week, according to the trade outlet Jamma. The meeting covered the European gambling market, consumer protection, detection of potentially harmful behaviour, money-laundering prevention and the next European Safer Gambling Week.

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