By SectorWire desk ·
Google announced a change to its gambling and games advertising policy. New operator certification rules take effect on 26 August 2026 for advertisers promoting gambling and betting.
Gambling advertisers face revised certification requirements from the stated effective date.
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Eligible advertisers gain an in-account route for applying for gambling-advertising certification.
The KSA is keeping legal action available if voluntary measures against illegal gambling adverts prove insufficient.
The guidance sets compliance and certification conditions for prediction market operators seeking to advertise through Google.
Operators gain potential access to another advertising placement, but eligibility depends on registration, certification and geographical coverage.
Certified online gambling operators gain access to YouTube homepage advertising through its Masthead format from 21 October 2026.
Certified gambling operators gain access to advertising at the top of YouTube’s homepage from 21 October 2026.