Google adds prediction markets to ads policy and bans ads in Connecticut
Regulation · SectorWire deskSource published
Summary
Reportedly, Google has made prediction markets a standalone category in its main advertising policy, placing it alongside gambling and financial services, and has banned such ads in Connecticut. The change affects how prediction-market operators can advertise through Google.
Why it matters
Operators in the prediction-market sector face new advertising restrictions on a major channel, with a state-level ban in Connecticut.
Cite as: SectorWire, “Google adds prediction markets to ads policy and bans ads in Connecticut”, 16 October 2026, https://sectorwire.news/item/google-adds-prediction-markets-to-ads-policy-and-bans-ads-in-connectic/