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GiG launches SweepX with Primero for the US sweepstakes market

Deals & M&A

Gaming Innovation Group (GiG) has launched its SweepX sweepstakes casino platform with partner Primero under the goldrushcity.com brand, reportedly marking its entry into the US sweepstakes market. GiG said the platform includes separate real and virtual currency wallets and tools for prize redemption and content management.

The launch adds a named supplier-operator partnership and a sweepstakes platform aimed at the US market.

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