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GGL says Google Ads policy change curbs illegal gambling adverts in Germany

Regulation

Source: GGL (Germany)

Germany’s GGL said Google’s updated gambling advertising policy, effective from 25 September 2024, limits Google Ads to gambling operators and intermediaries holding GGL permission and excludes comparison sites. The regulator said its checks found no paid or sponsored Google search adverts for unauthorised online gambling during the weeks it monitored the change, while noting that illegal providers remain visible through organic search results.

The policy affects which gambling businesses and comparison sites can advertise through Google Ads in Germany.

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