Genius Sports agreed an exclusive partnership with Serie A to capture, distribute and commercialise official data and streams, the league said. The rights cover Serie A, Coppa Italia and Supercoppa Italiana fixtures and run through the 2028/29 season.
The agreement gives Genius Sports exclusive rights to distribute data and streams from three Italian football competitions to sportsbook partners.
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Italy’s ADM said it would seek to stop Lega Serie A’s “True Data” campaign, which it considers misleading about the security of state-authorised sports bets. The agency said the campaign could amount to indirect gambling promotion and risk confusing customers about legal and illegal betting; it maintains that licensed operators’ bets are certified and supervised by ADM.
ASTRO-Confindustria SIT challenged Lega Calcio Serie A’s ‘True Data’ campaign, arguing that match data not supplied by the league’s licensee should not for that reason alone be labelled illegal, unauthorised or distorted. The association said betting oversight and the assurance of data regularity fall to ADM and licensed public-gaming concessionaires, and urged the league and campaign participants to review their messaging.
It was reported that Genius Sports secured partnerships with Kalshi and Polymarket. Chief executive Mark Locke said the growth of prediction markets benefits Genius Sports.
It was reported that Genius Sports agreed separate partnerships with Kalshi and Polymarket. Chief executive Mark Locke said the deals demonstrate the role of official data in the company’s prediction-market strategy.
Liga MX and Polymarket have agreed an exclusive partnership for prediction markets in the United States, with Genius Sports providing official data and settlement information. The agreement covers the league’s main competitions, but market availability is planned for the 2026-27 season; the Campeón de Campeones is scheduled for 25 July 2026 in California.