Genius Sports expands NFL partnership to include in-game advertising through 2029
Genius Sports has expanded its NFL agreement to include exclusive representation of in-game advertising inventory, while extending its exclusive data-provider role through 2029. The companies did not disclose financial terms; Genius will also continue reselling specified NFL advertising inventory and work with the league on further FANHub activations.
The deal gives Genius exclusive control of the NFL’s in-game advertising inventory alongside its data rights.