Intelitics CEO says prediction markets increase sportsbook acquisition costs
By SectorWire desk ·
Summary
Intelitics chief executive Allan Stone said prediction markets compete with sportsbooks for customers and advertising placements, citing a 13 September interview. Stone said Kalshi recorded almost six million app downloads during the World Cup.
Why it matters
Sportsbooks compete with prediction markets for customers and advertising placements, according to Intelitics chief executive Allan Stone.