GAT Events enters Brazil with July launch and local partners
Business2 min read
GAT Events said GAT Official Launch Brasil will take place on 29 and 30 July at São Paulo’s Jockey Club as its first Brazilian event. Azul Play will produce the event and World Gaming Business will act as media partner, ahead of a larger fair planned for the second half of 2027.
Gaming & Technology Expo, or GAT, will hold its Brazilian launch event on 29 and 30 July. The event will take place at the Jockey Club in São Paulo, marking GAT’s entry into the Brazilian market. GAT Events plans a business fair in São Paulo in the second half of 2027.
World Gaming Business, part of Clarion Gaming, is the launch event’s media partner. Azul Play will oversee production and logistics.
GAT Events chief executive José Aníbal Aguirre cited Brazil’s regulatory process, economy, population and interest from gambling businesses and investors as reasons for entering the market. GAT Events originated in Colombia in the late 1990s and has held fairs in Cartagena and Bogotá. From 2021, it expanded into the Dominican Republic, Puerto Rico and Mexico.
GAT’s Brazilian ambassadors will lead the conference agenda at the Jockey Club on 30 July. They include Neil Montgomery, founder of Montgomery Asociados; Amilton Noble, chief executive of Hebara; and Bárbara Teles, co-founder of AMIG. The ambassadors also include Ricardo Magri, co-founder of EBAC; Plínio Lemos Jorge, president of the National Association of Games and Lotteries, or ANJL; and Bruno Omori, president of IDT-CEMA. Sávio Prado, secretary of the Alianza de Abogacía Empresarial, or ALAE, is an ambassador. Aguirre said the conference and panel topics were being finalised.
GAT and World Gaming Business will hold a webinar before the event, with free registration and participation from ambassadors, organisers, gambling associations, speakers and companies involved in the launch.
The programme begins on 29 July with a welcome dinner at Vicky Barcelona, featuring a menu designed by chef Edu Bonfim. The official opening follows at the Jockey Club on 30 July. Talks will cover online gambling, sports betting integrity, responsible gambling, land-based casinos and tourism, regulation and the future of Brazilian lotteries. A networking reception will close the programme on 30 July.