Fortuna discusses World Cup marketing in Czechia and Croatia
Deals & M&A · SectorWire deskSource published
Summary
Fortuna Entertainment Group has discussed the marketing challenge it faces in Czechia and Croatia around the 2026 World Cup, in an interview. The Czech Republic took an early blow in the tournament, the report said. Myke Foster, group head of gaming, gave the interview.
Why it matters
Fortuna's marketing approach in two Central European markets shows how a regional operator frames World Cup campaigns for customers.
Cite as: SectorWire, “Fortuna discusses World Cup marketing in Czechia and Croatia”, 12 June 2026, https://sectorwire.news/item/fortuna-discusses-world-cup-marketing-challenge-in-czechia-and-croatia/
Key facts
- Parties
- Fortuna
- Market
- Czech Republic, Croatia