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FanDuel becomes Formula 1 betting partner in the US and Canada

Deals & M&A

FanDuel will serve as Formula 1’s official betting operator in the United States and Canada, according to the partnership announcement. The agreement provides for betting content in Formula 1’s age-gated guide and editorial material, while FanDuel plans to broaden its Formula 1 betting options.

The agreement gives FanDuel a named betting role across Formula 1 content in two markets.

End-of-day close Flutter (FLUT), USD, to 15 June 2026
Story date17 March 202615 June 2026

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Flutter weighs FanDuel prediction market spending and profit potential

Flutter Entertainment chief executive Dan Taylor said on its 4 November earnings call that the company expects more clarity in the coming months on the economics of FanDuel Predicts. FanDuel recorded $119 million in trading volume in the third quarter; Flutter expects its market-making operation to generate $50 million in revenue and $40 million in adjusted EBITDA during 2026.

Dan Taylor, Flutter's chief executive, told the third-quarter earnings call on 4 November that the coming months should sharpen the company's view of how its prediction market business makes money. At issue is whether FanDuel Predicts can turn a profit by itself, or can only help recruit customers in states that could later permit online sports betting.

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