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Finnish opposition proposes gambling advertising restrictions in bill review

Regulation

Finland's Greens and Left Alliance proposed restrictions to the country's gambling bill, including health warnings in marketing and bans on television, radio and sports-event advertising. The proposals also call for a ban on bonus and welcome incentives, while the Administration Committee recommends that the Ministry of the Interior define what counts as moderate marketing. Parliament is reviewing legislation for a proposed open-licence market in 2027.

The proposals could limit how gambling companies market themselves in Finland's planned licensed market.

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Regulation

Finland's online gambling rules raise channelisation concerns

Finland's regulated online gambling market is due to open in July 2027 under the Finnish Gambling Act, ending state-owned Veikkaus' exclusive rights to online casino games and sports betting. A Helsinki Times op-ed questioned whether tough responsible gambling measures, including restrictions on marketing and bonuses, will keep licensed offerings attractive, citing Sweden's experience since 2019. Sweden's regulator Spelinspektionen has itself suggested its 90 per cent channelisation target may have been overly ambitious.

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