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Finland publishes Gambling Act for online licensing from July 2027

Regulation

Finland has published its new Gambling Act after presidential approval, setting a framework for regulated online gambling from July 2027. The law provides for exclusive licences for state-owned companies and open licences for private operators, with a new National Supervisory Authority responsible for licensing and oversight.

Operators and software providers will need to meet the Act’s licensing requirements to participate in Finland’s regulated market.

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Regulation

Finland's online gambling rules raise channelisation concerns

Finland's regulated online gambling market is due to open in July 2027 under the Finnish Gambling Act, ending state-owned Veikkaus' exclusive rights to online casino games and sports betting. A Helsinki Times op-ed questioned whether tough responsible gambling measures, including restrictions on marketing and bonuses, will keep licensed offerings attractive, citing Sweden's experience since 2019. Sweden's regulator Spelinspektionen has itself suggested its 90 per cent channelisation target may have been overly ambitious.

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