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FIGC calls for Italy to lift betting sponsorship ban

Regulation

Italy’s FIGC has called for the country to repeal its betting sponsorship ban, arguing that the restriction has not met its stated aims. The federation’s dossier cites UEFA data showing betting and gambling accounted for 24% of main shirt sponsors in major European leagues in 2025/26; the ban has kept the sector out of Italy’s leading sponsor categories.

Repealing the ban would change the sponsorship options available to betting companies and Italian football clubs.

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AIC president says betting-advertising ban cost Serie A €100m in sponsorships

Umberto Calcagno, president of the Italian footballers’ association AIC, told a Senate hearing that the betting-advertising ban had cost Serie A about €100m in sponsorships. He argued that betting-related messaging remains visible around matches and said the association discusses gambling risks with professional teams. Calcagno also described concern about gambling among people aged 18 to 35.

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