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FanDuel publishes betting data amid scrutiny of VIP marketing practices

Regulation

FanDuel published customer betting data as lawmakers scrutinised its VIP programme and outreach practices in the USA. The company reported an average same-game parlay wager of about $14, with 90% at $30 or less, and said it had sent about 30 personalised athlete and celebrity videos to customers over two years. Lawmakers questioned whether safeguards were sufficient; FanDuel said the videos were not used to encourage continued gambling.

Operators face scrutiny over how personalised marketing and customer data intersect with safeguards for at-risk bettors.

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New Jersey lawmakers advance resolution on targeted gambling advertisements

New Jersey’s Assembly Tourism, Gaming and the Arts Committee unanimously approved AR 150, urging restrictions on gambling advertisements aimed at people showing signs of problem gambling or addiction. The committee also approved a measure requiring educational and counselling videos before removal from self-exclusion lists; the New Jersey Racing Commission and Division of Gaming Enforcement would set programme rules. The Sports Betting Alliance opposed the bill but did not testify.

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