EveryMatrix said BetTOM has gone live in the UK on its turnkey platform under a multi-year partnership. BetTOM’s offering includes betting and casino, and its chief executive said the operator plans to expand its UK presence.
BetTOM’s UK launch adds an operator to EveryMatrix’s platform business as BetTOM plans to expand its presence.
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Merkur Bets has launched EveryMatrix technology across its Danish retail betting, online sportsbook and casino operations. EveryMatrix said the deployment covers more than 1,000 betting terminals and 230 shops. The partnership also provides for Merkur brands in Austria, Germany and Belgium to migrate to the platform.
EveryMatrix's omnichannel platform technology now powers Merkur Bets in Denmark, where the operator runs its retail estate alongside an online sportsbook and casino. The go-live came after an agreement in March and followed the operator's rebranding from Cashpoint last month. According to EveryMatrix, this Danish rollout is the first of several launches for Merkur's brands across Europe.
Danske Spil has launched its online casino operations on EveryMatrix’s platform in Denmark, the companies said. The go-live follows an agreement reached the previous November and completes the integration and migration project.
It was reported that Betsson launched an online casino and sportsbook in Cameroon. EveryMatrix supplies the turnkey technology supporting the platform.
A media roundup dated 10 July 2026 reported supplier appointments and commercial agreements involving Soft2Bet, EveryMatrix, Betcenter, Kambi, Pure Casino Entertainment, Gaming Corps and Entain. Kambi agreed a multi-year sportsbook supply deal with Pure Casino Entertainment, including retail betting and an online launch planned for Alberta’s regulated market opening on 13 July 2026.
EveryMatrix said it will replace Betcenter’s in-house platform and power its online and retail sportsbook in Belgium. The agreement covers migration of customer activities and operations, alongside a new front-end solution; Betcenter operates online and through more than 50 shops.