EstrelaBet announced that it has joined Stellar Gaming, a holding formed by the company’s founders that also brings together VUPI’s operations. The companies said the structure is intended to support collaboration while maintaining each brand’s identity.
The holding brings EstrelaBet and VUPI operations together under a shared structure in Brazil.
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DraftKings and ESPN announced account linking for customers ahead of the men’s and women’s NCAA basketball tournaments, which begin March 17. DraftKings customers can connect their ESPN accounts through the sportsbook app’s “Bet Your Bracket” feature to see wagers aligned with their bracket picks and tailored suggestions. ESPN’s Mike Morrison said further integration would let users track bets and receive personalised offers through ESPN platforms.
DraftKings launched its Predictions product on 19 December through a standalone mobile app and its desktop site, offering contracts on sports and financial markets. The company said availability depends on users’ state of residence and covers 38 states; the product operates under US Commodity Futures Trading Commission oversight through a wholly owned subsidiary registered as an Introducing Broker and National Futures Association member. DraftKings said it may add entertainment and culture markets later.
ESPN plans to rework ESPN Bet Live after temporarily removing the programme from its television schedule following the end of its sports betting partnership with PENN Entertainment. An ESPN spokesperson confirmed the planned changes, but the network has not set a return date; ESPN and PENN announced the partnership’s termination on 5 November.
Optimove said it has expanded its Brazilian operations since incorporating a local legal entity in June 2025, and named EstrelaBet, Betnacional, Betano and bet365 among its local operator clients. The company also listed new hires in partnerships, sales and customer success; EstrelaBet CMO Renan Cavalcanti commented on the platform’s use for player engagement.
Optimove said it has expanded its team and client base in Brazil, where it registered a local legal entity in June 2025. The company said four of the five largest iGaming operators in the region use its platform and named EstrelaBet, Betnacional, Betano and bet365 among its clients.