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ESRI survey finds operator messages preceded one in seven Irish gamblers’ latest sessions

Regulation

A survey published by Ireland’s Economic and Social Research Institute found that about one in seven respondents’ most recent online gambling sessions followed an operator email, notification or gambling advertisement. The study covered 1,000 Irish adults who had gambled in the previous year; the ESRI said its panel was not a probability sample selected specifically for the research.

An aerial view of a lighthouse on a green cliff overlooking the ocean in Ireland.

The findings give regulators and operators evidence on reported links between marketing communications and gambling sessions.

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Regulation

UKGC study finds gamblers seek illegal sites to bypass GamStop checks

Gamblers in Britain use illegal online gambling sites partly to avoid the UK's GamStop self-exclusion system and to dodge requests for personal data, according to a UKGC-commissioned study by Yonder published on 20 October 2026. The research, based on a survey of more than 4,000 people who had gambled in the previous four weeks, identified four overlapping player profiles.

The UK Gambling Commission (UKGC) commissioned research into why players use illegal online gambling sites, with the report published on 20 October 2026. The study was carried out by research agency Yonder and was based on digital research, a survey of more than 4,000 people who had gambled in the preceding four weeks, and qualitative research. People who took part only in lotteries were excluded from the survey.

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