Entain’s Boost Casino partners with ZingBrain AI on personalised recommendations
Boost Casino, part of Entain, partnered with ZingBrain AI to personalise game recommendations for players. The companies said a trial increased turnover and GGR per player and the number of distinct games played per player; after an A/B test, performance remained stable in subsequent months, and they plan to explore further recommendation features.
The partnership shows how a supplier integration is being used to tailor casino game discovery for players.