Entain CEE is developing its sportsbook offering ahead of the 2026 World Cup, Chief Sportsbook Officer Ivan Gojić said in an interview. He said the group had expanded bet-builder coverage and improved trading models at STS and SuperSport, and that another iteration would arrive soon.
The planned product update could affect sportsbook competition and bet-builder offerings across Entain CEE’s brands.
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Huddle has partnered with Entain CEE to provide trading technology for brands including STS in Poland and SuperSport in Croatia. Following testing, the system is live and covers football, tennis and basketball markets; Entain CEE said it expects improvements to uptime, pricing and cash-out performance.
Entain will lead The Festive Four, bringing together meetings at Kempton Park, Chepstow and Newbury from 26 to 29 December, reportedly. The programme includes a £64 ticket for all four days and awards for the leading jockey and trainer; ITV will broadcast all four days live for the first time.
SBC announced a Regulatory Advisory Board on 5 November 2026 to advise on regulatory initiatives and identify emerging issues across international gambling markets. Andrew Gellatly, a former AGCC executive director, will chair the board, which includes representatives from Entain, Kaizen Gaming, Super, Allwyn, Playtech and OpenBet.
Entain said the UK's increase in machine games duty is expected to add about £25 million a year to costs in its UK and Ireland retail business before mitigation. The company maintained its 2026 guidance and £500 million annual adjusted cash flow target for 2028, and expects to offset the cost fully by the end of 2028. The higher 25% rate on specified higher-stakes machines is due to take effect on 1 April 2027.
Amelco has launched Amplify, an AI development platform intended to let betting operators build and deploy product changes using prompts, according to the company’s founder and chief executive, Damian Walton. The article says the system can generate code and handle testing and deployment across apps, websites and back-office systems.