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DraftKings signs multi-year sports advertising agreement with NBCUniversal

Deals & M&A

DraftKings signed a multi-year advertising agreement with NBCUniversal covering integrations and digital sponsorships across its sports properties. DraftKings will have exclusive rights in several categories, including online sports betting, igaming, daily fantasy sports, online lottery products and online horse wagering.

The agreement gives DraftKings exclusive advertising opportunities across NBCUniversal sports properties and specified gambling categories.

End-of-day close DraftKings (DKNG), USD, to 17 November 2025
Story date19 August 202517 November 2025

Latest reported results

DraftKings NASDAQ: DKNG

Quarter ended 30 September 2026

Revenue
USD 1.33bn10-Q filing 0001883685-26-000041
Operating income
−USD 493.1m10-Q filing 0001883685-26-000041

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Deals & M&A

NFL signs multi-year betting agreements with DraftKings, FanDuel and Fanatics

The National Football League announced new multi-year commercial agreements with DraftKings, FanDuel and Fanatics Betting and Gaming ahead of the 2026 season. The operators can use NFL marks to promote online and retail sports betting, and will receive access to official real-time play-by-play data, Next Gen Stats and BetVision through Genius Sports. The agreements also require cooperation on integrity and responsible gambling and exclude certain bet types, including wagers tied to officiating decisions or injuries.

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