DraftKings agrees multi-year sports programming deal with NBCUniversal
DraftKings and NBCUniversal agreed a multi-year partnership covering sports programming and events, the companies said. DraftKings will receive brand integrations across broadcasts including the NFL, NBA and 2026 FIFA Men’s World Cup on Telemundo, as well as exclusive integration and digital sponsorship rights in selected categories. DraftKings chief marketing officer Stephanie Sherman said the agreement would support live betting capabilities.
The partnership gives DraftKings advertising and integration rights across NBCUniversal sports broadcasts and selected wagering categories.