DraftKings acquired Dijon Systems Limited, a subsidiary of Mustard Systems that operates the Mustard Golf pricing business, the company said. DraftKings plans to use its golf pricing technology for its sportsbook, including to support potential new bet types and betting markets.
The acquisition gives DraftKings access to golf pricing technology for its sportsbook products.
Quarter ended 30 September 2026
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Major League Baseball said authorised sportsbook operators agreed to cap bets on individual pitches at $200 and exclude those wagers from parlays in the United States. MLB said the operators represent more than 98% of the US betting market and that the limits address integrity risks; the agreement followed indictments alleging two Cleveland Guardians pitchers rigged pitches.
New Jersey's iGaming sector generated $230.7m in June, up 24% year on year, according to figures reported for the state. Sports betting revenue rose 53% to $91.9m, while total gambling revenue increased 18% to $581.6m. From 1 July 2025, the state's tax on iGaming, online sports betting and fantasy sports rose to 19.75%.
The annual value of sports betting sponsorship deals in the Americas rose 145% between 2020 and 2025 to more than $1.45bn, according to GlobalData's Sponsorship Sector Report – Gambling & Betting – Americas 2026. The number of contracts grew 106.6% over the same period, with football the leading channel.
The yearly value of sports betting sponsorship deals across the Americas grew 145% between 2020 and 2025, reaching more than $1.45bn, according to the Sponsorship Sector Report – Gambling & Betting – Americas 2026 produced by GlobalData. Over the same period the number of contracts rose 106.6%.
The NFL has named theScore Bet an official sportsbook and casino partner in Canada under an agreement with PENN Entertainment. The partnership gives theScore Bet rights to use NFL league and team intellectual property in approved marketing and promotional campaigns, as well as access to league media and fan events. An NFL spokesperson said theScore Bet is its fourth official betting partner in Canada.
The NFL has announced commercial agreements with DraftKings, FanDuel and Fanatics Betting and Gaming for the 2026 season. The agreements give the three operators additional rights.