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Denmark agrees gambling reforms including sports-advertising restrictions

Regulation

Denmark’s government and representatives of 10 political parties agreed on a gambling policy package proposing tighter advertising rules and player protections. The proposed measures would bar gambling promotions from 10 minutes before a sporting event until 10 minutes after it ends, prohibit influencer and celebrity advertising, and establish a research fund on gambling addiction and prevention.

Operators may need to change sports advertising and influencer campaigns if the proposed restrictions take effect.

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