DELULU Gaming reaches 300,000 players and 500 operators in first months

DELULU Gaming has reached more than 300,000 unique players and a network of over 500 operators four months after its official launch, CEO Arthur Shaikhaliev told Focus Gaming News in an interview. The studio launched in July and reported more than 90,000 unique players and 20 million rounds in its first month.

Shaikhaliev said the company remains committed to what it calls selective distribution. SOFTSWISS was among the first partners, becoming Strategic Technology Partner and supporting the official launch in London, followed by SoftGamings and Alea. DELULU has since established relationships with Stake, Hub88, Casino500, BlueOcean and YEET, among others, according to the interview.

The studio's portfolio currently holds 11 games, with further releases due before the end of 2026. Two titles, Sweet Takes and Glam Cam, are scheduled for release in November. Shaikhaliev said DELULU will bring four titles to SiGMA World in Rome and aims to meet new operators there.

According to Shaikhaliev, Europe and the CIS form the company's core markets at present, while other regions are being explored. He identified Brazil as a leading target for the studio, placing it together with other markets in Latin America and a chosen set of African jurisdictions. The company, he added, has not yet moved past research: it is in talks with established regional partners and is studying how local players behave. Sweepstakes is a segment where DELULU already operates, since its games are live at multiple sweepstakes casinos, and the company plans to grow its footprint there.

Citing a recent industry study, Shaikhaliev said slots account for 71% of the top 30 games in African casino lobbies and 67% in Latin America. He said what works in Kenya may differ from Nigeria or South Africa, citing mobile performance, local payment habits and cultural references as factors, and that DELULU is looking at local themes in Latin America, including football.

Shaikhaliev said the company's goal is to become a top-five global slot developer within five years. He said DELULU has nominations for Rising Star Game Studio of the Year and iGaming Leader of the Year, and that its objectives for 2027 include more games on leading operator platforms, new commercial partnerships and expansion into markets it sees as having potential.