Complex and Fanatics launched Complex Bets, a sports betting and trading content platform, across Complex’s digital channels. Fanatics Sportsbook and Fanatics Markets are providing odds, data and market insights, while the platform includes original programming and interactive features, the companies said.
The partnership combines Complex’s content channels with Fanatics’ sportsbook and prediction-market offerings.
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Fanatics could increase its sports betting advertising spending to $1bn in the USA, citing chief executive Michael Rubin's comments to Bloomberg. The report describes the potential spending as part of an effort to challenge DraftKings and FanDuel.
Fanatics could raise its sports betting advertising spending in the USA to as much as $1bn in 2027, chief executive Michael Rubin told Bloomberg. The company expects to spend $350m on such advertising in 2026, according to the report.
Amelco and Boing Gaming announced a partnership to bring Boing’s Class II mobile games to Amelco’s operator partners. The agreement will connect Boing’s remote game server with Amelco’s player account management platform through a reference integration architecture.
Fanatics launched its Sports & Casino app in the United States on 2 September, combining sportsbook, online casino and prediction-market products, according to the company. The app uses one account and a shared FanCash balance, while available products change according to the customer’s location; the source says its sportsbook operates in 23 states and Washington, DC, and its casino in four states.
The NFL has announced commercial agreements with DraftKings, FanDuel and Fanatics Betting and Gaming for the 2026 season. The agreements give the three operators additional rights.
DraftKings is promoting its DraftKings Predictions platform in California and pursuing expansion in Georgia, Texas and Florida, according to the report. The article says prediction-market operators argue their products fall under Commodity Futures Trading Commission regulation rather than state gambling laws, a position disputed by some state regulators. It also reports that the debate has divided the gambling industry.