CFG research finds 89% of illegal GB sports-stream views carried gambling ads

Research commissioned by the Campaign for Fairer Gambling found that 89% of illegal sports-stream views in Great Britain during 2024 and the first half of 2025 carried illegal gambling advertising. The report also estimated 3.1 billion views of streams lasting at least 90 seconds in 2024 and 1.6 billion in the first half of 2025. It estimated illegal operators held about 9% of the £8.2bn online gambling market, using first-half 2025 data.