Casa de Apostas Arena das Dunas announced sponsorship agreements with ABC and América in Rio Grande do Norte on 1 August. The deals run until the end of the year and include investment in the clubs and branding on the front of their match shirts.
The agreements add a betting-sector sponsor to the clubs’ shirts and provide investment through the end of the year.
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Vasco da Gama has advanced negotiations with Sportingbet over a proposed master sponsorship lasting until the end of 2027, with an option to extend for another season. Neither party has announced a signed contract, and negotiations remain ongoing.
Avaí has renewed its main shirt sponsorship with betting company 1PRA1, extending the agreement through April 2027. The company will remain on match and training kits, stadium advertising and the club’s social media, the club said. The partnership began in April 2025.
S.S. Lazio and Polymarket have mutually agreed to end their sponsorship early after Italy's ADM listed the platform among prohibited betting sites on 10 July, reportedly announced on 11 August. The agreement was valued at more than USD 22 million, and Polymarket will pay Lazio the full amount originally set for the 2026/27 season. The parties said they may consider resuming the partnership if regulatory conditions change.
Entain wrote to 10 English football clubs urging them to reconsider offshore betting partnerships. Entain said the partners lacked UK licences and raised concerns about player protection and money laundering. The report places the letters ahead of the close of a government consultation on such sponsorships.
Reportedly, English top-flight football clubs have agreed to end front-of-shirt gambling sponsorships. Eight teams needed new principal shirt sponsors this summer, while gambling companies can still sponsor sleeves and training wear.