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Caesars partners with ALT Sports Data on Formula 1 betting markets

Deals & M&A

Caesars and ALT Sports Data announced a partnership to provide Formula 1 betting markets through Caesars Sportsbook and William Hill’s digital and retail operations. ALT Sports Data will supply models, pricing and data infrastructure for markets including driver matchups, pit-stop outcomes and overtakes.

The agreement adds data-supported Formula 1 markets to Caesars and William Hill betting operations.

End-of-day close Caesars Entertainment (CZR), USD, to 15 June 2026
Story date17 March 202615 June 2026

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