Caesars partners with ALT Sports Data on Formula 1 betting markets
Caesars and ALT Sports Data announced a partnership to provide Formula 1 betting markets through Caesars Sportsbook and William Hill’s digital and retail operations. ALT Sports Data will supply models, pricing and data infrastructure for markets including driver matchups, pit-stop outcomes and overtakes.
The agreement adds data-supported Formula 1 markets to Caesars and William Hill betting operations.