C3B Gaming Group launches PlayBet in Brazil with ambassador Wesley Safadão
C3B Gaming Group launched its PlayBet online gaming and sports betting brand in Brazil and named singer Wesley Safadão as its first ambassador. The group said the platform offers casino games and sports betting; it linked the brand to its concession for the Pernambuco Lottery System, formalised on 1 January 2025.
The launch adds a new online betting brand operating under the group’s stated Pernambuco lottery concession.