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Brazilian Senate committee approves bill restricting betting advertising and sponsorship

Regulation

Brazil’s Senate Science, Technology, Innovation and Informatics Committee approved Bill 2,470/2026, which would restrict advertising and sponsorship by fixed-odds betting and online gaming operators. The proposal would prohibit advertising across listed media and ban operator sponsorships, with existing sponsorship contracts given 24 months to end or comply; the committee also approved an urgency request for plenary consideration.

If enacted, the proposed restrictions and transition period would affect operators’ advertising and sponsorship arrangements in Brazil.

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Brazil publishes two ordinances restricting fixed-odds betting advertising

Brazil’s government published two ordinances setting rules for fixed-odds betting advertising, according to an opinion article by Oddsgate regulatory affairs director Valter Delfraro. One requires standardised warnings to occupy at least 10% of an advertisement; the other sets restrictions on misleading advertising, promotion by experts, unauthorised operators and marketing to children, teenagers and vulnerable people.

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