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Brazilian Senate approves bill restricting fixed-odds betting advertising

Regulation

Brazil’s Senate approved Bill PL 2.985/2023, proposing restrictions on fixed-odds betting advertising across media and marketing channels. The measures include limits on live-broadcast ads, promotional messages and betting sponsorships of referees; the bill still requires approval by the Chamber of Deputies before it can become law.

If enacted, the proposed restrictions would affect betting operators’ advertising, sponsorship and customer-messaging activity in Brazil.

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Regulation

Brazilian ministries set new advertising rules for fixed-odds betting

Brazil’s Portaria Interministerial 73 establishes new rules for fixed-odds betting advertising, communications and offers, according to the report. The rules require warning messages in advertisements and prohibit urgency tactics, presenting betting as an investment or financial solution, and using previous winnings to encourage further bets; SPA, Senacon and SNDD will share enforcement.

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