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Brazilian provisional measure bars betting sponsorships in football

Regulation

Brazil’s Provisional Measure 1,394, published on 26 September 2026, prohibits fixed-odds betting and requires betting brands to be removed from football shirts, advertising boards and stadiums by 5 October, according to the report. It estimates the measure will remove about R$1bn a year in sponsorship income from Brazilian football; the report also says a proposed public credit line of up to R$20bn was under discussion.

Football clubs and commercial partners face a stated sponsorship-revenue loss and a deadline to remove betting brands.

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Regulation

Brazil betting standstill raises legal-certainty questions over provisional measure

Brazil’s regulated online betting market remains at a standstill, reportedly raising questions about legal certainty, company investments and economic effects linked to Provisional Measure No. 1,394/2026. The available report does not identify a decision-maker or give further details.

Brazil's regulated online betting market has not moved forward, and the pause keeps legal certainty, corporate investment and the economic impacts of Provisional Measure No. 1,394/2026 in question. According to the president of ABRAJOGO, the provisional measure on the betting industry has produced a situation of profound legal uncertainty.

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