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Brazilian government sets new rules for fixed-odds betting advertising

Regulation

Brazil’s federal government published Interministerial Ordinance MF/SECOM/MJSP No. 73 on 10 July 2026, regulating advertising and marketing for fixed-odds betting. The rules prohibit, among other practices, adverts aimed at minors, promotion of unauthorised operators and claims presenting betting as income or a way to recover losses; they took effect on publication.

Operators and advertising partners must comply with new restrictions on betting promotions and checks of advertisers’ authorisations.

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Regulation

Brazilian measure bars fixed-odds betting and related sponsorships

Brazil’s Provisional Measure 1.394/2026 prohibits fixed-odds betting and related advertising, marketing and sponsorship, according to an opinion article. It requires advertising and sponsorship materials to be removed within ten days of publication and operators’ existing authorisations to end after 30 days. The article says the changes raise questions about existing commercial contracts.

Brazil's Provisional Measure 1.394 of 25 September 2026 prohibits fixed-odds betting in the country, according to an opinion article. The article was written by Marcos Paulo de Castro Pereira, a lawyer at Ciscato Advogados Associados.

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