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Brazil Senate bill proposes nationwide ban on betting advertising

Regulation

A Brazilian Senate bill proposes banning betting advertising, sponsorship and promotional activity nationwide, including fixed-odds betting adverts, club and event sponsorships, broadcast references and pre-installed betting apps. The Senate’s Science and Technology Commission approved a revised version, and the proposal awaits a rapporteur at the Constitution and Justice Commission. The source says the measure could remove up to R$1 billion from Series A clubs; industry representatives dispute the proposal and cite estimates of illegal-market growth.

The proposal could affect betting companies’ advertising and sponsorship activity and remove a stated potential R$1 billion from Series A clubs.

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Brazilian betting groups reassess response to nationwide betting ban

Brazil’s betting ban remained in place one month after the licences of 85 operators expired on 25 October, the report said. Industry representatives called for dialogue with the government and Congress, while the market’s future remained before the Supreme Federal Court and Congress.

Brazil's betting ban remained in force a month after the federal licences of 85 operators expired on 25 October 2026, the same day President Lula da Silva was re-elected with 51.79% of valid votes. The election result does not settle the market's future, which rests with the Supreme Federal Court (STF) and Congress, according to the report.

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